Before the relatively average performance of Guitar Hero 5 and The Beatles Rock Band in September, analysts who believed the rebound are forced to confront another reality: if the industry is sick, the kind of Music Game, him dying.
From Webdush Morgan Lazard Capital Markets, analysts were convinced that September is the month rebound. A long-awaited revival since the end of 2008, which had shook up socks steadfast Nintendo.
A general euphoria had gripped these magicians figure, the announcement of major releases like Halo 3 ODST, Guitar Hero 5 and The Beatles Rock Band. Values considered safe, proven licenses that were to sell it without effort. Other than the marketing efforts of each publisher, investing millions in promoting its title to the general public and the press.
But September was not the month of transfiguration. Lazard is back stretch, and it was the cold Webdush Morgan.
Before October 30, date of release of DJ Hero, Doug Creutz of Cowan & Company had commented on the pre-sales of the game, observing volumes “well below” analysts’ expectations, and claims of Activision. However, this optimism is not lacking in the editor, since pre-orders are very dynamic in Europe, thanks to hype backed by mass media to the memory of goldfish.
The holdings of Daft Punk, Eminem and Jay-Z to the title are not foreign to the pre-European success, but how to explain the weakness of U.S. consumer? Read the rest of this entry »